Qiuli(朱莉) Su is an 助理教授 of 市场营销 at the Heider College of Business, Creighton University. She teaches Digital 市场营销, 市场营销分析, and Principles of 市场营销 for undergraduate students at Creighton. Qiuli’s research focuses on digital marketing and marketing analytics, primarily emphasizing understanding consumer behavior and improving company strategies in online markets. Her research topics include e-commerce, social media, and big data. 在她的研究中, she applies statistical models, 计量经济学, and machine learning tools to analyze real-world marketing data to gain valuable customer insights and inform company decision-making. Qiuli received the Best in Track Paper Award for the 市场营销 Research and Analytics Track at the 2024 American 市场营销 Association Summer Academic Conference in Boston, MA. Her research has been published in high-quality, peer-reviewed journals, such as the International Journal of Advertising and the Journal of Consumer 市场营销. Qiuli has also presented her work at leading conferences, including the 市场营销 Science Conference, the American 市场营销 Association Conference, and the INFORMS Meeting.

Qiuli(朱莉) holds a Ph.D. in 市场营销 from Louisiana State University, an MBA from the China Europe International Business School, and an MSc in Mechanical Engineering from Shanghai Jiao Tong University. Before pursuing her Ph.D., Qiuli was a Brand Manager at AstraZeneca in China and held the role of Product Development Lead at Intel in the United States, 日本, 和中国.